Systems thinking.
Real-world outcomes.
I work at the intersection of UX, product thinking, and implementation, combining interaction design, customer insight, experimentation, frontend fluency, and systems thinking to create experiences that are intuitive, scalable, and grounded in how people actually behave.
My work spans startups, nonprofits, and growing platforms. Over time, my role has expanded from hands-on design execution into broader ownership across digital systems, cross-functional collaboration, and product strategy and direction, working closely with engineers, founders, and teams to move ideas from ambiguity into shipped products.
I studied and worked in mechanical engineering. That background continues to shape how I approach systems, constraints, and problem-solving. I naturally think in hypotheses: observe behavior, question assumptions, experiment, measure, and iterate. In product design, the difference is that the system is human.
I care deeply about craft and visual polish, but I'm equally focused on how products function as complete systems across teams, users, and long-term growth.
I'm particularly interested in the evolving relationship between design, engineering, and AI-assisted workflows, not as a trend, but as a shift in how products get explored, prototyped, and built. I'm most interested in where AI increases speed and breadth without replacing the customer understanding and design judgment behind the work.
Systems-oriented.
Detail-driven.
- Systems-oriented and detail-driven
- Hypothesis-driven and comfortable with experimentation
- Grounded in customer behavior, research, and analytics
- Comfortable across design and implementation
- Strong collaborator across product, engineering, research, and creative
- Experienced translating ambiguity into clear product direction
- Focused on balancing usability, business goals, technical feasibility, and scalability